the burger: Schnipper Old Fashioned: a flat top classic 5 oz griddled patty topped with lettuce, tomato, pickle, house sauce, double cheese(American) and griddled onion
the bucks: $6.99
the coordinates: New York, NY
Imitation is the sincerest form of flattery.
I supposed that could best describe how Schnipper’s Quality Kitchen fits into the burger narrative of New York City. One bite, Hell, one glance at their burger will have you thinking Shake Shack faster than a line can form at the Madison Square Park location with David Chang thrown into the mix. The building blocks of burger cookery at Schnipper’s and Shake Shack are certainly similar enough to call the two restaurants rivals. Though I believe much thought went into the creation of the burger at Schnipper’s; namely the epic food road trip that brothers Andrew and Jonathan Schnipper embarked upon prior to conception and opening, it’s not hard for many to simply call Schnipper’s a Shake Shack clone. Unlike that lingering issue with the chicken and the egg, there is no debate on who came first. Shake Shack captured the hearts of burger lovers in New York City back in 2004 and no one has looked back since. But in a city as big as New York, there has always been room for a little competition. By the way, Shake Shack ain’t hurting for business, cue those infamous lines of people waiting up to an hour, locations opening up nationwide and the company going freaking public. And really what’s wrong with making a clone of something awesome? I suppose the aversion we have to clones comes down to all those sci fi movies coming out of Hollywood where clones, especially of ourselves, turn out to be really evil and cause wanton destruction and mayhem. And since real life seldom serves up a Will Smith or Bruce Willis to handle these evil clones, we remain generally weary of them. Well I say don’t think of Schnipper’s as a clone. Think of it a necessary intervention by the powers that be to make awesome burgers more accessible, like how the New Deal provided jobs for an out of work populace. Only this time instead of jobs it’s quality burgers for John Q Public who are on the clock with an hour to spare. Whatever you call it, you will be paying $7 for a near perfect cheeseburger. Cloning might be an evil thing in Hollywood, but when it comes to cloning an iconic cheeseburger style at Bang for your Burger Buck – clone on.